Federico Biancullo - What's the (selling) point of architectural visualization ? 2/3

This is the second part of CG Talks (the podcast where CG Guys talk about computer graphics) conversation with Federico Biancullo - Archviz artist, founder, and creative director of The Big Picture - an archviz studio based in Bologna Italy. Federico is also a blogger and a podcaster - host of the “There’s something about archviz” podcast.

In the first part, we discussed the issue of mental health in the archviz industry. This time we dig into the core of what archviz is really about as an industry. Federico talks about his approach to clients and that it is not just beautiful images that they expect. Is there a link between insurance companies and architectural visualizers? Find out yourself by listening to our conversation.

Listen and enjoy!

And as always: ‘Happy rendering’ from GarageFarm.NET / CG Talks team #archviz